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Lead Generation, 2 Volume Set: Methods and Strategies - Holenz, Jörg (Editor), and Mannhold, Raimund (Editor), and Kubinyi, Hugo (Editor)
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In this comprehensive two-volume resource on the topic senior lead generation medicinal chemists present a coherent view of the current methods and strategies in industrial and academic lead generation. This is the first book to combine both standard and innovative approaches in comparable breadth and depth, including several recent successful lead generation case studies published here for the first time. Beginning with a general discussion of the underlying principles and strategies, individual lead generation ...

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Lead Generation, 2 Volume Set: Methods and Strategies 2016, Wiley-Vch, Weinheim

ISBN-13: 9783527333295

Hardcover