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Land of Desire: Merchants, Power, and the Rise of a New American Culture

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Land of Desire: Merchants, Power, and the Rise of a New American Culture - Leach, William R
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This fascinating history traces the rise of America's mass-market culture from its beginnings in the 1890s, when department stores came to dominate the nation's retail life. During the next 40 years, advertising, merchandising, design, fashion, and style were developed in the service of mass commerce. Photos.

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Land of Desire: Merchants, Power, and the Rise of a New American Culture 1994, Knopf Doubleday Publishing Group, New York, NY

ISBN-13: 9780679754114

Trade paperback

Land of Desire: Merchants, Power, and the Rise of a New American Culture 1993, Pantheon Books, New York, NY

ISBN-13: 9780394543505

Hardcover