The retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available. This book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such ...
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The retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available. This book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such as foiling, embossing and novel printing techniques, and introduces the new technologies and innovations. The use of smart materials, developments in multi-web manufacturing and the introduction of electronics in particular, are accelerating the evolution of the label as a more functional packaging component. These 'smart' and 'active' labels allow packaging to engage and interact with a wider range of human senses and smart devices. Their application, and the opportunity it presents, is covered in depth. Chapters include: Introduction and markets Foil stamping processes Holograms Embossing Bronzing process Ink metalization Intaglio printing Lamination Thermography Special effect inks, varnishes and coatings Laser die-cutting Smart, active and intelligent labeling Label leaflets and multi-layer constructions
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Add this copy of Label Embellishments and Special Applications: to cart. $103.87, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Tarsus Exhibitions & Publishing Ltd.
Add this copy of Label Embellishments and Special Applications: to cart. $127.57, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2016 by Tarsus Exhibitions & Publishing Ltd.
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New. Trade paperback (US). Glued binding. 84 p. Contains: Illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Label Embellishments and Special Applications: to cart. $127.58, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2016 by Tarsus Exhibitions & Publishing Ltd.
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New in New jacket. Label Embellishments and Special Applications: Exploring the techniques and processes used for adding decorative finishes and functionality to labels (Paperback or Softback)
Add this copy of Label Embellishments and Special Applications: to cart. $161.74, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2016 by Tarsus Exhibitions & Publishing Ltd.
Add this copy of Label Embellishments and Special Applications: to cart. $175.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Tarsus Exhibitions & Publishin.
Add this copy of Label Embellishments and Special Applications: to cart. $228.44, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Tarsus Exhibitions & Publishin.
