La extraordinaria historia de LEGO basada en los archivos y entrevistas a la familia fundadora y due???a de la compa??????a. Se estima que cada a???o entre ochenta y noventa millones de ni???os alrededor del mundo reciben una caja de lego, mientras casi diez millones de adultos compran sets para s??? mismos. Aun as???, LEGO es mucho m???s que un enorme n???mero de bloques de pl???stico que pueden combinarse en un sinf???n de maneras. LEGO es tambi???n la visi???n de lo que puede significar el juego para la humanidad. ...
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La extraordinaria historia de LEGO basada en los archivos y entrevistas a la familia fundadora y due???a de la compa??????a. Se estima que cada a???o entre ochenta y noventa millones de ni???os alrededor del mundo reciben una caja de lego, mientras casi diez millones de adultos compran sets para s??? mismos. Aun as???, LEGO es mucho m???s que un enorme n???mero de bloques de pl???stico que pueden combinarse en un sinf???n de maneras. LEGO es tambi???n la visi???n de lo que puede significar el juego para la humanidad. Este libro cuenta la extraordinaria historia de una compa??????a global y una familia danesa que durante noventa a???os ha defendido el derecho al juego de los ni???os, y tambi???n el de los adultos, quienes deben dedicar tiempo a cuidar de su ni???o interior. La historia de LEGO se construy??? a partir del acceso privilegiado de Jens Andersen a los archivos de LEGO y a las m???ltiples entrevistas que tuvo con Kjeld Kirk Kristiansen, expresidente y CEO de Grupo LEGO, nieto del fundador Ole Kirk Christiansen, Una historia del cambio de visiones de la infancia y la importancia del juego a trav???s de generaciones, La historia de LEGO es tambi???n un fascinante caso de estudio sobre c???mo la innovaci???n y creatividad ayudaron a los l???deres a trasformar la empresa de un peque???o negocio de carpinter???a en uno de los m???s grandes productores de materiales para juguetes y una de las marcas m???s queridas del mundo. Enriquecido con fotograf???as in???ditas del archivo privado de la familia Kirk, este es el libro ideal para los fans de LEGO porque revela todo lo que siempre quisieron saber de la marca. ENGLISH DESCRIPTION The definitive history of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family who still owns the company. "This book tells the story of how my family built the LEGO brand." --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It's estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations' views of childhood and the importance of play, The LEGO Story 's also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world's largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family's private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
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