For those on introductory courses in advertising and promotion in departments of advertising, marketing, business and journalism, this book chronicles the scope, financial investment and importance of advertising as a marketing tool. Balancing both theoretical and practical approaches to advertising, the text distinguishes the marketing foundations of advertising, guides students through the specific techniques used in media, creative and campaign planning, and offers a broad overview of the history, purpose and role of ...
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For those on introductory courses in advertising and promotion in departments of advertising, marketing, business and journalism, this book chronicles the scope, financial investment and importance of advertising as a marketing tool. Balancing both theoretical and practical approaches to advertising, the text distinguishes the marketing foundations of advertising, guides students through the specific techniques used in media, creative and campaign planning, and offers a broad overview of the history, purpose and role of advertising. The text reflects trends in television and print and production, and discusses how advertising has broadened its base with the presently changing role of increased significance of sales promotion and public relations. Case studies highlight the changes taking place in the industry, including some new international cases which show the differences between the campaigns in five different countries. Topics in sales promotion, target marketing and TV are provided for discussion, and current exhibits, advertisements, cases and examples illustrate key concepts. Over 100 new ads are featured from products such as Kodak, American Express, Del Monte and Maybelline. Discussion of the EC is expanded in this edition.
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Add this copy of Kleppner's Advertising Procedure to cart. $2.19, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1995 by Prentice-Hall.
Add this copy of Kleppner's Advertising Procedure to cart. $4.50, very good condition, Sold by The Reading Well Bookstore rated 4.0 out of 5 stars, ships from Delaware, OH, UNITED STATES, published 1987 by Prentice Hall.
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Seller's Description:
Very Good+ with no Dust Jacket. 0135164516. 4to 11"-13" tall; Photographs; Series: The Prentice Hall Series In Marketing; Textbook; 686 pages; Signed by Not signed; Pictorial covers. Clean, tight, bright, used textbook, occasional annotation. Water damage to top of spine affects endpaper and a couple of index pages.
Add this copy of Kleppner's Advertising Procedure (the Prentice Hall to cart. $8.21, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1988 by Prentice Hall.
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Good. Good condition. 10th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Kleppner's Advertising Procedure (the Prentice Hall to cart. $8.25, good condition, Sold by Foggypaws rated 5.0 out of 5 stars, ships from Sonoma, CA, UNITED STATES, published 1988 by Prentice Hall.
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1988 10th edition Hardcover in very good condition. All inside pages are in great condition. Highlighting on severa pages. Minor shelf wear to the cover. 686 pages.
Add this copy of Kleppner's Advertising Procedure (Prentice Hall Series to cart. $22.55, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Prentice Hall.
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Add this copy of Kleppner's Advertising Procedure (Prentice Hall Series to cart. $54.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Prentice Hall.
