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Kinderculture: The Corporate Construction of Childhood

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Kinderculture: The Corporate Construction of Childhood - R. Steinberg, Shirley
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America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a 'kinderculture'. In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is ...

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Kinderculture: The Corporate Construction of Childhood 2019, Routledge, London

ISBN-13: 9780367097394

3rd edition

Hardcover

Kinderculture: The Corporate Construction of Childhood 2011, Westview Press Inc, Oxford

ISBN-13: 9780813344898

3rd edition

Paperback