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Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

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Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle - Gunelius, Susan M
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Showing you that you don't need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention--it boosts profits. Introducing her invaluable Copywriter's Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy--in ten easy steps. With real-world and fictitious advertising and marketing examples, ...

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Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle 2008, Entrepreneur Press

ISBN-13: 9781599182537

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