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Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading

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    • Title: Key Concepts in Public Relations by Bob Franklin; Mike Hogan; Quentin Langley; Nick Mosdell; Elliot Pill
    • Publisher: SAGE Publications, Ltd. (UK)
    • Print ISBN: 9781412923187, 1412923182
    • eText ISBN: 9781446200056
    • Edition: 2009 1st edition
    • Format: EPUB eBook
    $32.56
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