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Judo Strategy: Turning Your Competitors Strength to Your Advantage

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Judo Strategy: Turning Your Competitors Strength to Your Advantage - Yoffie, David B, Professor, and Kwak, Mary
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Judo, often translated as "the way of gentleness, " is a century-old martial art that employs quickness and agility to help devotees overcome adversaries who seem to be more powerful. The authors turn these principles around for a corporate audience, showing how they can also be used to help companies battle bigger and stronger competitors.

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Judo Strategy: Turning Your Competitors Strength to Your Advantage 2003, Harvard Business Review Press

ISBN-13: 9781591391265

Revised edition

Trade paperback

Judo Strategy: Turning Your Competitors' Strength to Your Advantage 2001, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578512539

Hardcover