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Joy: Using Strategic Communication to Improve Well-Being and Organizational Success

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Joy: Using Strategic Communication to Improve Well-Being and Organizational Success - Tkalac Ver i , Ana (Editor), and Tench, Ralph (Editor), and Einwiller, Sabine (Editor)
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Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

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Joy: Using Strategic Communication to Improve Well-Being and Organizational Success 2020, Emerald Publishing Limited, Bingley

ISBN-13: 9781800432413

Hardcover