What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lagis a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali ...
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What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lagis a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture. Good enough, as the saying goes, is not enough. Enthusiasm is the key.
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Add this copy of Jet Lag: an Adman's View of the World to cart. $5.00, like new condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2012 by powerHouse Books.
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Add this copy of Jet Lag: an Adman's View of the World to cart. $17.81, new condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2012 by powerHouse Books.
Add this copy of Jet Lag: An Adman's View of the World to cart. $18.53, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by powerHouse Books.
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Fine. Sewn binding. Paper over boards. With dust jacket. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Jet Lag: An Adman's View of the World to cart. $28.99, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by powerHouse Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Paper over boards. With dust jacket. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
