It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all....into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even ...
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It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all....into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan. It's a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.
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Add this copy of It's a Brand New Game to cart. $15.80, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Lulu.com.
Add this copy of It's a Brand New Game to cart. $24.93, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2014 by Lulu.com.
Add this copy of It's a Brand New Game to cart. $38.21, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Lulu. com.
