It's a long road from envisioning and articulating a company's concept to communicating its value an exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeff Corbin pulls readers through the essential steps for understanding, conveying and ultimately, marketing value. From defining intrinsic value to determining an investment proposition, targeting the right ...
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It's a long road from envisioning and articulating a company's concept to communicating its value an exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeff Corbin pulls readers through the essential steps for understanding, conveying and ultimately, marketing value. From defining intrinsic value to determining an investment proposition, targeting the right investors and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around establishing one with fortitude. In a text augmented with scenarios, sample letters, doctrines and demonstrative slides, Corbin stresses the importance of building and maintaining relationships with investors and highlights the indispensable tools for meeting investor needs. Complete with an overview of the new regulations and key insights for strategies in response to the accompanying legislation, this book highlights the essentiality of a critical self-evaluation for all companies seeking to communicate their value proposition and lays out the fundaments for any company to undertake a disciplined approach to communicating its intrinsic value.
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Add this copy of Investor Relations: the Art of Communicating Value- to cart. $60.45, good condition, Sold by David M. Riley rated 4.0 out of 5 stars, ships from Coon Rapids, MN, UNITED STATES, published 2004 by Aspatore Books.
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Good. Size: 5x0x8; Paperback as pictured/just a touch of wear to cover/some neat highlights to pages/safe and secure shipping/FREE TRACKING/DELIVERY CONFIRMATION ON ALL DOMESTIC ORDERS/
Add this copy of Investor Relations: the Art of Communicating Value to cart. $92.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Aspatore Books.
