Offering an introduction to e-commerce, this text focuses on the strategy parts of e-commerce first and technology second. It is suitable for faculty who teach marketing, management, strategy and entrepreneurship as the core discipline. It includes a variety of examples, case studies, and explanations culled from practice.
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Offering an introduction to e-commerce, this text focuses on the strategy parts of e-commerce first and technology second. It is suitable for faculty who teach marketing, management, strategy and entrepreneurship as the core discipline. It includes a variety of examples, case studies, and explanations culled from practice.
Read Less
Add this copy of Introduction to E-Commerce to cart. $71.88, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2007 by McGraw-Hill.
Add this copy of Introduction to E-Commerce to cart. $28.00, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by McGraw-Hill.
Add this copy of Introduction to E-Commerce, 2/E, With E-Commerce to cart. $62.38, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
Add this copy of Introduction to E-Commerce, 2/E, With E-Commerce to cart. $130.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2003 by McGraw-Hill/Irwin.
