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Introduction to Programmatic Advertising

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Introduction to Programmatic Advertising - Kosorin, Dominik
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This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.

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Introduction to Programmatic Advertising 2022, Dominik Kosorin

ISBN-13: 9788090713864

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Introduction to Programmatic Advertising 2016, Dominik Kosorin

ISBN-13: 9788026096115

Trade paperback