This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $11.73, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by McGraw-Hill Humanities/Social Sciences/Langua.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $11.73, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by McGraw-Hill Humanities/Social Sciences/Langua.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $11.75, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by McGraw-Hill Humanities/Social Sc.
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Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $39.98, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by McGraw-Hill Humanities/Social.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $45.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw Hill.
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Good Condition. The text has highlighting and some marking, the cover has minor wear with a Used stamp on the lower outer page edges. Includes CD Quantity Available: 1. ISBN: 0072564946. ISBN/EAN: 9780072564945. Pictures of this item not already displayed here available upon request. Inventory No: 1560775350.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $56.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by McGraw-Hill Humanities/Social.