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Introduction to Business

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Introduction to Business - Madura, Jeff, Professor
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This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. The Coca-Cola annual report is available with each copy of the text; exercises and discussion following each chapter reference the annual report and show practical applications of chapter topics. Small Business Survey ...

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Introduction to Business 2011, Paradigm Pub. International, Saint Paul, MN

ISBN-13: 9780763836207

5th edition

Trade paperback

Introduction to Business 2006, South Western Educational Publishing, Mason, OH

ISBN-13: 9780324407112

4th Revised edition

Unknown binding

Introduction to Business 2003, Cengage Learning, Belmont, CA

ISBN-13: 9780324186260

3rd edition

Unknown binding

Introduction to Business 2000, South-Western, Mason, OH

ISBN-13: 9780324064742

2nd edition

Unknown binding

Introduction to Business 1997, Cengage Learning, Cincinnati, OH

ISBN-13: 9780538878838

Hardcover