"A concise introduction to fashion theories, covering cultural, social, and individual influences on fashion and how the fashion system works. Get up-to-speed with ... theories like scarcity and conformity through practical examples and accessible case studies. [The book] makes complex concepts easy to digest [as you] learn about the different ways a style can become a fashion and how it can spread or decline"--Publisher marketing.
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"A concise introduction to fashion theories, covering cultural, social, and individual influences on fashion and how the fashion system works. Get up-to-speed with ... theories like scarcity and conformity through practical examples and accessible case studies. [The book] makes complex concepts easy to digest [as you] learn about the different ways a style can become a fashion and how it can spread or decline"--Publisher marketing.
Read Less