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Internet Marketing: Strategy, Implementation, and Practice

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Internet Marketing: Strategy, Implementation and Practice - Chaffey, Dave, and Ellis-Chadwick, Fiona, and Mayer, Richard
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This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.

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Internet Marketing: Strategy, Implementation and Practice 2006, Prentice Hall

ISBN-13: 9780273694052

3rd edition

Trade paperback

Internet Marketing: Strategy, Implementation and Practice 2000, Pearson Education Limited

ISBN-13: 9780273643098

Paperback