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Internet Advertising: Theory and Research - Rodgers, Shelly (Editor), and Thorson, Esther (Editor)
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Rev. ed. of: Advertising and the World Wide Web. 1999.

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Internet Advertising: Theory and Research 2012, Psychology Press Ltd, Hove

ISBN-13: 9780415655262

2nd edition

Paperback

Internet Advertising: Theory and Research 2007, Psychology Press, Mahwah, NJ

ISBN-13: 9780805851090

2nd Revised edition

Hardcover