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International and Cross-Cultural Business Research - Usunier, Jean-Claude, and Van Herk, Hester, and Lee, Julie Anne
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Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

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    • Title: International and Cross-Cultural Business Research by Jean-Claude Usunier; Hester Van Herk; Julie Anne Lee
    • Publisher: SAGE Publications, Ltd. (UK)
    • Print ISBN: 9781473975897, 1473975891
    • eText ISBN: 9781526414397
    • Edition: 2017 1st edition
    • Format: EPUB eBook
    $30.90
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