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International Public Relations and Public Diplomacy: Communication and Engagement

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International Public Relations and Public Diplomacy: Communication and Engagement - Golan, Guy J (Editor), and Yang, Sung-Un (Editor), and Kinsey, Dennis F (Editor)
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Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

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International Public Relations and Public Diplomacy: Communication and Engagement 2015, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433126888

Hardcover