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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors ...

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    • Title: International Public Relations by Patricia A. Curtin; T. Kenn Gaither
    • Publisher: SAGE Publications, Inc. (US)
    • Print ISBN: 9781412914154, 1412914159
    • eText ISBN: 9781452279015
    • Edition: 2007 1st edition
    • Format: EPUB eBook
    $56.00
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