International Marketing in the Network Economy: A Knowledge-Based Approach

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. Read More

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Jul 07, 2024) 60 Day Rental: $22.00 (Expires Aug 06, 2024) 90 Day Rental: $27.50 (Expires Sep 05, 2024) 120 Day Rental: $33.00 (Expires Oct 05, 2024) 180 Day Rental: $35.75 (Expires Dec 04, 2024) Buy eBook Lifetime Access: $54.99 Title: International Marketing in the Network Economy by F. Kohlbacher Publisher: Springer Nature Print ISBN: 9780230515703, 0230515703 eText ISBN: 9780230288362 Edition: 2007 2007 edition Format: PDF eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ