The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international ...
Read More
The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.
Read Less
Add this copy of International Marketing Strategy. 3rd Ed to cart. $9.92, good condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1990 by Tarrytown, New York, U.S.A. : Pergamon Pr.
Add this copy of International Marketing Strategy to cart. $10.00, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1973 by Penguin (Non-Classics).
Add this copy of International Marketing Strategy to cart. $29.69, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by Pergamon Title.
Add this copy of International Marketing Strategy: Selected Readings to cart. $31.42, good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 1973 by Penguin Group.
Add this copy of International Marketing Strategy to cart. $33.94, good condition, Sold by Cambridge Rare Books rated 4.0 out of 5 stars, ships from Cambridge, Gloucestershire, UNITED KINGDOM, published 1973 by Penguin.
Add this copy of International Marketing Strategy to cart. $42.57, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1973 by Penguin Books.
Add this copy of International Marketing Strategy (Pergamon Policy to cart. $51.59, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1980 by Pergamon Press.
Add this copy of International Marketing Strategy to cart. $55.88, very good condition, Sold by Robin Books rated 3.0 out of 5 stars, ships from Kingston, ON, CANADA, published 1980 by Pergamon.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good 375p 1973 Penguin Books Pages show some discoloration around the edges, light shelf wear otherwise in very good condition Quality Books Because We Care-Shipped from Canada Usually ships within 1-2 business days If you buy this book from us, we will donate a book to a local school We donate 10, 000+ books to local schools every year.
Add this copy of International Marketing Strategy to cart. $101.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by Pergamon Title.
