Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger King's strategy will respond to the needs of Bangladeshi customers and ...
Read More
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger King's strategy will respond to the needs of Bangladeshi customers and moreover discuss if there are any opportunities available for Burger King to establish itself in Bangladesh, given the attractive environment of Bangladesh. Burger King, which is known as BK is the second largest fast food hamburger chain in the world. It is operating in more 12,200 places and serving over 11 million customers daily in 76 countries and territories worldwide. In addition, almost 90 percent of the Burger King restaurants are possessed and operated by independent franchisees. (Burger King Website, 2011)
Read Less
Add this copy of International Marketing Planning-an Analysis of Burger to cart. $52.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Grin Verlag.
Add this copy of International Marketing Planning - An Analysis of to cart. $67.53, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Grin Verlag.
