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International Marketing - Baack, Daniel W., and Czarnecka, Barbara, and Baack, Donald E.
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Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

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International Marketing 2018, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781506389226

2nd edition

Paperback

International Marketing 2018, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781506389219

2nd edition

Hardcover

International Marketing 2012, Sage Publications (CA), Thousand Oaks, CA

ISBN-13: 9781452226354

Hardcover