International Marketing

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and ... Read More

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Read Less

• All from $2.59
• New Books from $98.12
• Used Books from $2.59
• eBook from $49.95

• • eBook Details (this title has multiple eBook editions)

  	This is a digital edition of this title. Rent eBook 180 Day Rental: $49.95 (Expires Nov 16, 2024) Buy eBook Lifetime Access: $64.95 Title: International Marketing by Dana-Nicoleta Lascu; George L. Hiller Publisher: Textbook Media Press Print ISBN: 9781732242524, 1732242526 eText ISBN: 9781930789876 Edition: 6th edition Format: PDF eBook	$49.95 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook 180 Day Rental: $49.95 (Expires Nov 16, 2024) Buy eBook Lifetime Access: $64.95 Title: International Marketing by Dana-Nicoleta Lascu Publisher: Textbook Media Press Print ISBN: 9780996996211, 0996996214 eText ISBN: 9780996996211 Edition: 5th edition Format: PDF eBook	$49.95 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ