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International Marketing: Analysis and Strategy

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International Marketing: Analysis and Strategy - Onkvisit, Sak, and Shaw, John J
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International Marketing provides a solid foundation to understanding the intricacies and challenges of marketing on a global scale. With an in-depth treatment of the marketing mix serving as the core of the book, Onkvisit and Shaw's comprehensive and scholarly references offer a truly unique conceptual and empirical framework.

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International Marketing: Analysis and Strategy 2004, Routledge, New York, NY

ISBN-13: 9780415311328

4th edition

Hardcover

International Marketing: Analysis and Strategy 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132724517

3rd edition

Trade paperback

International Marketing: Analysis & Strategy 1992, Prentice Hall, New York, NY

ISBN-13: 9780023893438

2nd edition

Hardcover

International Marketing: Analysis and Strategy 1989, Prentice Hall

ISBN-13: 9780675205566

Hardcover