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International Marketing: An Sme Perspective

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International Marketing: An Sme Perspective - de Burca, Sean, and Brown, Linden, and Fletcher, Richard A
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"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket.

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International Marketing: An Sme Perspective 2004, Financial Times Prentice Hall (a Pearson Education Company)

ISBN-13: 9780273673231

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