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International Cultural Tourism - Leslie, David, and Sigala, Marianna
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International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product ...

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International Cultural Tourism 2005, Routledge, Oxford

ISBN-13: 9780750663120

Trade paperback