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International Cases in Tourism Management

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International Cases in Tourism Management - Horner, Susan, and Swarbrooke, John
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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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International Cases in Tourism Management 2016, Routledge, London

ISBN-13: 9781138144491

Hardcover

International Cases in Tourism Management 2003, Routledge, Oxford

ISBN-13: 9780750655149

Trade paperback