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International Business and Culture: Challenges in Cross-Cultural Marketing and Management

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International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Bartosik-Purgat, Malgorzata (Editor), and Guzek, Monika (Editor)
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International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.

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International Business and Culture: Challenges in Cross-Cultural Marketing and Management 2024, Routledge, Oxford

ISBN-13: 9781032633893

Hardcover