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International Business: The New Realities: United States Edition

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International Business: The New Realities: United States Edition - Cavusgil, S. Tamer, and Knight, Gary, and Riesenberger, John
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An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this ...

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International Business: The New Realities: United States Edition 2011, Pearson, Upper Saddle River

ISBN-13: 9780136090984

2nd edition

Hardcover