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Intercultural Communication and Global Integration

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Intercultural Communication and Global Integration - Kramer, Eric M., and Callahan, L. Clark, and Zuckerman, S. David
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Most of the literature dealing with intercultural communication presupposes that communication is a tool for some other purpose like selling shoes or making a personal relationship ""work."" Such an assumption is what has given rise to the idea that intercultural communication can be ""problematic. Much of the justification for doing intercultural communication research is that business, world peace, and security are contingent on our ability to communicate effectively across cultural and national boundaries (which are not ...

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Intercultural Communication and Global Integration 2013, Kendall/Hunt Publishing Co ,U.S., Iowa

ISBN-13: 9781465216045

Paperback