Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
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Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
Read Less
Add this copy of Integrated Marketing Communications: Putting It to cart. $2.37, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by McGraw-Hill.
Add this copy of Integrated Marketing Communications: Putting It to cart. $2.37, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1993 by McGraw-Hill.
Add this copy of Integrated Marketing Communications: Putting It to cart. $2.37, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1993 by McGraw-Hill.
Add this copy of Integrated Marketing Communications: Putting It to cart. $2.47, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1993 by McGraw-Hill.
Add this copy of Integrated Marketing Communications: Putting It to cart. $28.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1993 by McGraw-Hill.
Add this copy of Integrated Marketing Communications: Putting It to cart. $72.58, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1993 by McGraw-Hill.
Add this copy of Integrated Marketing Communications: Putting It to cart. $86.53, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1993 by McGraw-Hill.
