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Instructor's Manual to Accompany Services Marketing Management: An International Perspective

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Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.

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Instructor's Manual to Accompany Services Marketing Management: An International Perspective 1999, John Wiley & Sons Inc, New York

ISBN-13: 9780471614289

Paperback