This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).
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This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).
Read Less
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2020, Peter Lang Inc., International Academic Publishers
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2020, Peter Lang Inc., International Academic Publishers
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2020, Peter Lang Inc., International Academic Publishers
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2020, Peter Lang Inc., International Academic Publishers
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2020, Peter Lang Inc., International Academic Publishers
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Edition:
2020, Peter Lang Inc., International Academic Publishers