This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Frontiers of Business Management . Includes: illustrations, black & white, line drawings, black & white, tables, black & white. Intended for college/higher education audience.
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