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Innovation and Creativity in Smes: Challenges, Evolutions and Prospects

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Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects - Gay, Claudine, and Szostak, Berangere L
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In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize ...

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Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects 2019, Wiley-Iste

ISBN-13: 9781786303172

Hardcover