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Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

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Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion - Chitando, Ezra (Editor), and Pinn, Anthony B (Editor), and Miller, Monica R (Editor)
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Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African ...

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Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion 2022, Bloomsbury Academic, New York

ISBN-13: 9781350213272

Trade paperback

Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion 2021, Bloomsbury Academic, New York

ISBN-13: 9781350176010

Hardcover