Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management. Read More

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $37.95 (Expires Aug 13, 2025) 365 Day Rental: $44.85 (Expires Feb 14, 2026) Buy eBook Lifetime Access: $69.00 Title: Influencer Marketing by Lauren Gurrieri, Jenna Drenten And Crystal Abidin Publisher: Taylor & Francis Print ISBN: 9781032907185, 1032907185 eText ISBN: 9781040276808 Edition: 2024 1st edition Format: EPUB eBook	$37.95 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ