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Indian Gold Jewellery Industry: Culture and Consumption

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Indian Gold Jewellery Industry: Culture and Consumption - Raha, Sylvia
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"India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the perceptions, attitudes and experiences of the members engaged in production and consumption are bound into a complex relationship. The idea of the book initially originated from the course of research work. It was found that India has ...

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Indian Gold Jewellery Industry: Culture and Consumption 2024, Routledge, Oxford

ISBN-13: 9781032717937

Hardcover