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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs - Halligan, Brian, and Shah, Dharmesh, and Scott, David Meerman (Foreword by)
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Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online ...

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs 2009, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470499313

Hardcover