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In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

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In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool - Tibbott, Seth, and Richardson, Steve
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From treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out. Success doesn't happen overnight. Except for Seth Tibbott, to whom it does-but only after fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way ...

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In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool 2020, Diversion Books, New York

ISBN-13: 9781635766530

Hardcover