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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters - Chapman, Merrill R, and Chapman, Adrian, and Spolsky, Joel (Foreword by)
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"In Search of Stupidity" is "National Lampoon" meets Peter Drucker. It is a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and provides an educational and vastly entertaining examination of why they didn't work.

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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters 2003, Apress, Berkeley, CA

ISBN-13: 9781590591048

Hardcover