Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, ...
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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
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Add this copy of In Defense of Negativity: Attack Ads in Presidential to cart. $2.40, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by University of Chicago Press.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD PAPERBACK Standard-sized.
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Fair. HEAVY HIGHLIGHTING OR WRITING ON PAGES wear on edges and corners sun damage minimal stains on edges of pages Your purchase benefits those with developmental disabilities to live a better quality of life. Your purchase benefits those with developmental disabilities to live a better quality of life.
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Near Fine- 8vo-over 7 3/4 to 9 3/4" Inscribed By Author A stock image [photo] is an accurate representation of the listed book's cover design. Signed by author with dedication at half title page. No remainder marks. Pages [xvii, 201 including index] clean, unmarked, binding tight and square. Covers clean, colors bright, no reading creases at spine, minor edge wear. Illustrated with graphs. One small, mild spot at bottom page edges. By author of Nominating Presidents: An Evaluation of Voters and Primaries. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described.
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