Skip to main content alibris logo

Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

by , ,

Write The First Customer Review
Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth - Marcos, Javier, Dr., and Davies, Mark, and Guesalaga, Rodrigo, Dr.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing ...

loading
Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth 2018, Kogan Page Ltd, London

ISBN-13: 9780749482756

Trade paperback