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Images of Strategy - Cummings, Stephen (Editor), and Wilson, David C (Editor)
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Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students ...

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Images of Strategy 2003, Wiley-Blackwell, Oxford, England

ISBN-13: 9780631226109

Trade paperback