Humor in Advertising: Classic Perspectives and New Insights

This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Read More

This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $30.80 (Expires Aug 18, 2025) 365 Day Rental: $36.40 (Expires Feb 19, 2026) Buy eBook Lifetime Access: $55.99 Title: Humor in Advertising by Author Publisher: Taylor & Francis Print ISBN: 9780367722616, 0367722615 eText ISBN: 9781000404425 Edition: 2021 1st edition Format: EPUB eBook	$30.80 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ